Our Offering
Fostering a Culture of Sales Excellence drives your business to new heights and working with BSR Associates enables you to achieve success by developing each of The Four Pillars of Sales Excellence.
Our Offering
Fostering a Culture of Sales Excellence drives your business to new heights and working with BSR Associates enables you to achieve success by developing each of The Four Pillars of Sales Excellence.
The Four Pillars of Sales Excellence
What we do
Understand Your Needs
The needs of every company and sales organization are different. That is why at BSR Associates the first thing that we will do is spend time with you to understand your company, its culture and its needs.
Whether you are embarking on a new product launch, revitalizing an established team or just rethinking the way you do things, we will take the time to appreciate where you are as an organization and more importantly where you want to be.
Analyse Your Current Reality
Having understood the kind of business that you are and the company you want to be we can then spend time with you and your sales professionals to learn how you work. Even the very best sales teams can get complacent or fall into bad habits and sometimes it takes an objective observer to see things that busy teams can’t see for themselves. Maybe your sales teams haven’t been trained for a while, the system for processing orders can be streamlined or have you got the right balance between ‘phone time and face-to-face sales?
We will look at what you do and how you do it and ensure that we identify ways to ensure that you are working to your absolute maximum. It is important to emphasise that the buy-in of management is absolutely key in this process. Managers must be engaged in the programme at all stages so they can contribute where necessary but also so they can underpin any cultural changes on a day to day basis.
Implement The Solution
The days of one-off training are over. Having taken the time to understand your current reality the real work begins. We will provide you with an holistic and tailored training programme for your team. Your programme may include one-to-one coaching and training days which will be focused on practical exercises designed to ensure all delegates don’t just understand the theories behind the making of excellent sales people and teams but have an opportunity to try them out in an environment that fosters learning. People are able to maximize their learning when they are in an environment where they can make mistakes but also in an environment that is fun!
Working with you we will implement a programme that suits your business needs including; half day workshops, 1/2/3 day workshops, residential courses and individual coaching sessions. These courses can be run face to face using Zoom or a blend of the two. The aim of any programme that we deliver is to foster a Culture of Sales Excellence, one which will enable you and your teams to hit any goals and overcome any challenges in an increasingly competitive environment.
Measure The Outcome
All too often the hard work put in by delegates on any given training programme is wasted by simply not connecting what has been learned back to their everyday jobs. That is why, at the end of each course, delegates are asked to complete a Personal Action Plan so that they can identify what they have learned from the session and how they plan to apply the learning back in the office the next day and in the weeks and months to come.
As we have already stated, BSR Associates works with managers in advance to find out as much as possible about each individual in the groups that we train. Once each level of the training programme is complete, we will meet with managers in order to offer constructive feedback and outline suitable and sustainable next steps for the future growth and development of all team members.
Consulting
At BSR Associates we seek to understand and develop an holistic strategy to change the performance of your business. The results typically include changes in measurement strategy, training, staffing, “toolkits” and most importantly culture.
Our goals can be summarized in the slogan “work smarter, not harder” a cliché perhaps but a work ethic that any dynamic and ambitious company seeks to implement on any given day. We know what it takes to generate the kind of culture that breeds success, not just for today but for the long term future of your company.
Based on our many years of sales and training experience BSR Associates will analyse and advise your business in order to help you make the best possible choices in the many challenging scenarios facing you in the most competitive of environments. We can work with you on every aspect of your business, from the highest level strategic consultancy, to developing a plan to meet short term goals, for example, hitting those Q4 numbers, selling in a downturn, how to sell against a new competitor or launching a new product.
Coaching
Being a successful sales person does not depend on just being trained well, important though that is, there also has to be a certain amount of “pastoral care” for your people. Having led many sales people over the years the professionals at BSR Associates understand that there are many different personality types that make a successful sales person and a manager can only give so much time to an individual.
As part of our service to you we offer individual coaching for any level of sales person within your organization, from the Trainee sales person right up to the Sales Director. Your teams will gain the benefit of all of our experience and knowledge gained from working in all sizes of organization and with many different types of sales people. What they all have in common is that they benefited from the work we did with them to achieve great results!
Training
Training has to be the mainstay of any high performing sales team.
In any profession constantly refreshing and updating skills is just something that happens automatically and the same should be true for our salespeople. Be it the crop of graduates fresh to the job or the 20 year veteran there is always something new to be learned.
The BSR Associates training programmes will give your sales people the edge, ranging from DIPADA Sales Training for Graduates to NLP courses for the 20 year veteran.
BSR Associates training programmes are designed to ensure that your salespeople learn in the most effective way possible. There will, naturally, be a theoretical element to the courses but the most important element is the practical, interactive aspect of the training.
We know that putting sales people in front of a PowerPoint presentation is a waste of their time. Instead, we will introduce a concept, make sure it is understood and then immediately and thoroughly put it into practice. A key part of this process is to make the practical element relevant to your marketplace and once again the input of senior management is vital.
At BSR Associates we do not believe in ‘sheep dip’ training. There is no point in training your sales people for one day and leaving it at that. Research has consistently shown that any learnings have to be constantly reinforced and that means that we must work with you over a period of time to ensure that the way your team performs becomes a part of your culture:
A Culture of Sales Excellence!
Facilitation
The BSR Associates facilitation process gives you and your sales team the opportunity to learn in a workshop environment. We will enable your sales people to improve their skills by discussing their experiences and doing practical exercises in an environment designed to engender experimentation and exploration of their key sales skills.
It is easy to let the pressures of our everyday jobs create a workplace that hinders our natural sales instincts and our ability to push the boundaries of our performance. In a facilitated environment those barriers to performance and innovation are broken down.
Once again using interactive and imaginative exercises tailored to the marketplace in which you and your teams operate, anything learned in the facilitated environment is very easily assimilated back into the everyday workplace.
As a company you can also use these facilitated workshops to innovate and get the most out of a new project or new product launch. The workshop environment is ideal for enabling the imagination and helping you and your team in the creative process. Anything learned in this environment can then be taken to market, giving you that vital edge over the competition and delivering for your all important client base.
These facilitated sessions augment the work that your teams do in the formal training programmes that we offer, in a very dynamic and physical environment.