Winning – Excellence – Performance – Passion

We have a passion for sales and a passion for helping individuals and teams to perform at the very highest level. We create a culture where salespeople achieve the very best for their clients.

Winning – Excellence – Performance – Passion

We have a passion for sales and a passion for helping individuals and teams to perform at the very highest level. We create a culture where salespeople achieve the very best for their clients.

Based on many years of experience and knowledge in the sales industry we know what it takes to succeed in the toughest of environments and our commitment to our clients is that we will guide them to those same levels of success.

We offer sales consultancy and sales training services to companies who recognize the need to constantly invest in their sales effort. If you are in need of, a cultural change for your sales organization, help in building a new team, an objective view for your new product development, or you just need somebody to help drive you in the next stage of growth, BSR Associates is your ideal partner.

We will take the time to understand your business and its needs and then offer a customized programme to deliver the change that you require.

At BSR Associates we understand the need for a partnership with all of our clients and that is why we develop relationships with them and ensure that we deliver a sustainable programme for growth.

Carl Richards

Principal

Carl’s professional life is dedicated to being a sales person, sales leader, business manager and developer of people. His experience has centred on the selling of advertising space, online and offline and also the selling of various types of events in the media owner space.

As a sales person Carl has always concentrated on personal development both for himself and those who he works with. He has consistently been able to perform beyond the expectations of himself and those he works for, thus enabling the success of the businesses he has been involved with. He has worked for companies of all sizes and sold to every level of business.

Carl’s goal in any professional situation is to perform at his absolute best, help those around him perform to their absolute best and to deliver the best possible products and services to his clients.

Outside work, Carl has a wife and 3 daughters who keep him very busy. When he has any spare time, Carl is a passionate supporter of rugby, football and most other sports. He is also a keen swimmer having completed a solo swim of the English Channel in 2009.

crichards@bsrassociates.co.uk

+44 (0) 7788 770 505

LinkedIn

Carl is a consummate sales professional and an inspirational business leader. His natural energy and charm make him a pleasure to work with and he always delivers the required results. I would not hesitate to highly recommend Carl.

Rob Popham

Sales Director and Owner, Certus Sales Ltd

Working with Carl has been a pleasure. He took time to understand our business and its needs and delivered a training schedule that was perfect for us. He created a space for learning where my team were comfortable to express themselves and get involved from the outset. I look forward to working with him again in the future. Most importantly the training has had an immediate and positive impact on our revenues and we are looking forward to continuing our relationship with Carl.

Phil Burnard

Commercial Director, Retail Gazette